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WHAT WE DO

  • ANALYZE

  • ADAPT

  • TRANSFORM

  • ENABLE

  • DELIVER

  • SUCCEED

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INDUSTRY EXPERTISE

  • BANKING

  • CONSUMER PRODUCTS

  • HEALTHCARE

  • INSURANCE

  • MANUFACTURING

  • RETAIL

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Eight Ways AI Will Be Used In Marketing In 2018

In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. AI has hit some rough patches in its early days. Some even consider it creepy. But for this consumer, B2B buyer, and marketer, AI will be a big win in 2018 — no matter what side of the campaign I’m on.


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How do you develop effective KPIs? 10 simple steps for any business

Of course Key Performance Indicators (KPIs) are important in business. But, when push comes to shove, KPIs are only really useful if you identify the right ones for your business. And they will only deliver mission-critical data if you use the KPIs and analyze what they tell you on a regular basis to inform your decision making. In this article I outline 10 essential steps that will help you do just that. By following these steps, you can ensure your business doesn’t fall prey to the common KPI errors companies (both big and small) make.

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The Key Definitions Of Artificial Intelligence (AI) That Explain Its Importance.

Discussions of artificial intelligence (AI) have created a certain amount of unease by those who fear it will quickly evolve from being a benefit to human society to taking over. Even Stephen Hawking and Elon Musk have warned of AI’s threats. However, we’re not all operating from the same definition of the term and while the foundation is generally the same, the focus of artificial intelligence shifts depending on the entity that provides the definition. Let’s look at 6 definitions of artificial intelligence and see how some of the industry’s leaders are focusing their AI research efforts.

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    Individuals with combined industry expertise in business, cognitive and customer experience analytics, digital marketing and performance management. We are a knowledgeable team motivated to help our customers stay ahead during this time of constant disruption.

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