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WHAT WE DO

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Digital Transformation Is Not About Technology—It’s About Change

Digital transformation is not about technology—it’s about change. And it is not a matter of if, but a question of when and how. The role of the chief executive is fundamental to transformation and the rewards are high. The 23% of firms that have successfully digitally transformed in our MIT Center for Information Research survey of 413 companies globally, achieved 16 percentage points higher margin than the industry average.

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Customer, Interrupted: Second-Guessing Digital Marketing’s Most Effective Tactic

Most sensible marketers — and everyone but the worst of the worst — left pop-up windows behind ages ago. While that move was welcome news to, well, everybody, similarly intrusive tactics still exist in modern marketing playbooks. While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials, for example, could do more harm than good.

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7 Tips To Design Winning Digital Transformation Strategies

Digital transformation remains a hot topic in the C-suite. However, transformation efforts are meeting with mixed results. Over 60 percent of companies Lopez Research surveyed strongly agreeing with the statement "Our digital transformation efforts are moving slower than expected." Successful digital transformation efforts require a company to operate its business effectively while simultaneously navigating people, process and technology changes. 

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  • Our people are
    intelligent and passionate

    Individuals with combined industry expertise in business, cognitive and customer experience analytics, digital marketing and performance management. We are a knowledgeable team motivated to help our customers stay ahead during this time of constant disruption.

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