The most successful ecommerce businesses are metrics obsessed. If you can’t measure it, you can’t improve it!
Behavior Analytics lets you visualize customer journeys, replay sessions and get the insights you need to create frictionless customer experiences.
Use dashboards and personalized reporting help you track and analyze visitor behavior over time, across multiple touchpoints and channels, and go from insight to personalized marketing action with just a few clicks.
Valuable Customer Insights using AI
60% of CMOs want to use data-driven insights to shape their marketing campaigns within the next 3 to 5 years - which is up 40% from today.
According to IBM in the report published in April 2017
Customer 360° View
To succeed in the era of the ‘connected’ and ‘empowered’ CUSTOMERS, you need a new approach: one that leverages customer data from all sources, turning it into insights and actions to address every customer as an audience of 1 at every touchpoint.
Overloading your platform with every sales and marketing record ever created is not always beneficial. In fact, when it comes to importing historical data, it pays to remember that not all data is created equal. What data should you pull in?
What type of Attribution Model should you use? How do you compare to your competitors? If you remove your Display Ads, will this impact your PPC?