At its core, omni-channel is made up of a sales, management, marketing and communications strategy that allows you to engage with your customer and provide a seamless integrated experience, across all channels and touchpoints.
Engage customers at every touchpoint
Retail stores are consistently growing
"Almost 80% tell us they are visiting stores as frequently or more frequently than last year. Interestingly, this number goes up by 5% when you sample Millennials and Gen Z. Don’t bet your shirt on the death of retail, or you’ll be forced to shop for a new one."
Integrated customer service , sales , merchandising , inventory , and enterprise resource planning .
Consolidate Data from every interaction
Centralizing your data makes it easy for anyone at your company to retrieve, inspect, and analyze it.
Targeting cross-channel strategies based on customer behavior
Multichannel customers spend 3x to 4x more than single-channel customers do. Customer expectations continue to rise; they want a personalized experience that engages them in the context of their buying journey and at the time and place that’s most convenient, including mobile, social, store or through direct sellers.
Realtime Cross Sell and Upsell Across all channels
Fact, according to one Forrester research analyst, product recommendations like upsells and cross-sells are responsible for an average of 10-30% of ecommerce revenues.
Get the real-time customer and business insight you need to deliver seamless and consistent omni-channel experiences with contextually relevant content, marketing and promotions for both B2C and B2B selling models.